Human Content Alliance

50–70% of content on your feed today is AI slop. You can’t even tell.

We’re building a certification platform that is designed to protect our society.

We Believe

Human creativity
deserves proof.

Consumer enthusiasm for AI-generated content dropped from 60% to 26% in two years. Audiences feel the difference. HCA makes it verifiable.

How It Works Sign the petition →
HMC Pure HMC Pure
HMC Assisted HMC Assisted
HMC Directed HMC Directed
HCA
HCA Certified

Verified by the Human Content Alliance — not just claimed.

Why the Stone Tool

3.3 million years
of making.

“They were not accidental. They were intentional — made by a hand, guided by a mind, expressing something that needed to exist.”

That is what human creativity has always been. Not output. Not generation. Not prediction. Making.

When you see the HCA mark on content, you know a human made it.

Sign the Petition
Lomekwi Stone Tool
◆ Lomekwi, Kenya — 3,300,000 BC

Evidence shows audiences want to know what’s real.

26%

Consumer enthusiasm for AI content — down from 60% in 2023

1 in 5

Videos shown to new YouTube users is AI-generated slop

Zero

Global standards to certify human-made content — until now

The Certification

Three marks.
One truth.

Not a binary pass/fail — a transparent, honest spectrum of human authorship.

HMC Pure
Pure

HMC Pure

Zero generative AI at any stage. Every frame, every word, every sound — made entirely by human hands.

HMC Assisted
Assisted

HMC Assisted

AI used as a workflow tool — but all creative direction and execution is 100% human.

HMC Directed
Directed

HMC Directed

Human-led concept and vision, with AI in specific production elements — fully disclosed.

⚡ HCA Verify

Is it real?

Paste any video link. Our detection engine analyzes video frames, audio, metadata, and project file DNA — and tells you the truth in seconds.

Free · No account required · 3 scans per day

Full verification tool →
The Petition

Human creativity built everything
worth watching.
Help us protect it.

Sign the petition. Tell brands, platforms, and governments that audiences deserve to know when content is real.